Information Collection and Use
Information Collection. In order to make your experience on our Website as valuable as possible, you must register. During registration you will be requested to provide certain required and optional contact information, demographic information and unique identifiers. We use this information so that the Content that we make available to you through our Website is only the content that you have requested and is tailored to your needs. We also collect non-personal information from you about your use of our Website, emails and special promotions that we send to you. We make all information that you provide us available to CLIENT.
Aggregate Data. We create aggregate data about visitors to our Website to assist us in developing and improving our Website and Content. We also use aggregate data for market analysis. We may provide information from our Website in aggregate form, with personal identifying information removed, to third parties. For example, we may tell a health care partner what percentage of our users reside in a particular geographical area or we may provide information to a potential advertiser of a product that would appeal to a diabetes patient about what percentage of our users are utilizing the diabetes health content. Depending on our agreement with the third parties, we may or may not charge our partners for this information.
Marketing and Advertising. We may target our advertising or marketing depending on information we have about you. For example, a user we know is a woman may receive advertising for products targeted at women that a male user will not see, or a user that we know has utilized the dressing assessments may receive advertising for dressing aides.(although in neither case will the advertiser have access to any individually identifiable information about you through us without your permission). Information about users’ visits to our Website, such as number of times they have viewed an ad (but not necessarily user name, address or other personal information), may be provided to advertisers who serve ads to users on our Website.
Third Parties. In addition to sharing aggregate data (discussed previously), we may share some kinds of information with third parties as described below.
- CLIENT: Under our agreement with CLIENT, both CLIENT and ADL have access to and ownership rights for all user information on our Website that is either branded or co-branded with CLIENT. Additionally, CLIENT is provided information about aggregate usage of the Site. Users cannot opt-out of having their information provided to CLIENT. CLIENT has agreed to honor the applicable terms of this privacy statement with regard to all information collected through our Website; however, this privacy statement does not cover information that you have directly provided CLIENT or that CLIENT has been provided by any third party.
- Promotional/Special Offers. If you affirmatively consent to receive e-mails from a third party business through the use of an opt-in box, we may provide that business with your name and email address.
- Legal Requirements. We may release personal information, if, in our judgment after review by an attorney, the release is compelled by law or regulation, or if the release is necessary to prevent the death or serious injury of an individual.
- Subsidiaries. ADL may disclose personal information to its corporate subsidiaries and sister corporations. Any personal information provided to subsidiaries or sister companies of ADL will be treated by those subsidiaries in accordance with the terms of this privacy statement.
Other than the cases described above, we will not release personally identifiable information about you to a third party without your consent.
We store information that we collect through log files and/or third parties to create a profile of our users. A profile is stored information that we keep on individual users that detail his/her viewing preferences. Consequently, collected information is tied to the user’s personally identifiable information to provide offers and improve the content of our Website for users. This profile is used to tailor a user’s visit to our Website, and to direct pertinent marketing promotions to the user.
Communications from our Website
Confirmation. We send all new users a welcoming email to verify passwords and usernames as well as to confirm the information that the user has chosen to receive.
Promotional/Special Offers. Sometimes we may communicate offers to selected groups of users on behalf of other businesses. When we do this, we do not give that business your name and contact information. In other situations, we may provide you an opt-in box to consent to receiving an email from a business, and we make clear that by opting in you consent to submitting your data to that third party. You can always opt-out of receiving such emails at the time you register or at any time; see Choices/Opt-out below for more details about opting-out.
Website and Service Announcements. We communicate with our users for Website and service announcement updates. We may send you an announcement of the introduction of a new service through our Website that may be of interest to you. On rare occasions it also may be necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. However, these communications are not promotional in nature.
Customer Service. We communicate with users on a regular basis to provide the requested Content and in regards to issues relating to their account we reply via email or phone, in accordance with the users wishes.
Our users are given the opportunity to ‘opt-out’ of having their information used for purposes not directly related to our Website at the point where we ask for information.
Users who no longer wish to receive the additional information and special offers may opt-out of receiving these communications by emailing us at firstname.lastname@example.org or calling us toll free at 800-399-0109.
Our Website may contain links to other websites. Please be aware that ADL and CLIENT are not responsible for the privacy practices of such other websites. We encourage our users to be aware when they leave our Website and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected by ADL’s Website.
Protecting your privacy and personal information is a top priority. We have taken careful measures to secure both your information and the physical location of our servers. All of our users’ information is restricted in our offices. Only our associates who need the information to perform a specific job are granted access to personally identifiable information. Furthermore, all associates are kept up-to-date on our security and privacy practices. Every quarter, as well as any time new policies are added, our associates are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users’ information is protected.
Correcting/Updating/Deactivating Personal Information
If a user’s personally identifiable information changes or if a user no longer desires to receive the Content, we provide a way to correct, update or deactivate a user’s personally identifiable information. This can usually be done at the member information page or by emailing our Customer Support at email@example.com. By indicting that you no longer want to receive the Content, you will continue to receive additional information and special offers. If a user also no longer wishes to receive the additional information and special offers, see Choices/Opt-out above for more details about opting-out.
If, however, we are going to use users’ personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with our Website, then they will not be contacted, nor will their personal information be used in this new manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Website notifying users of the change. In some cases where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.
|Toll Free:||(800) 399-0109|
Active Daily Living, Inc.
1776 Mentor Avenue, Suite 210
Cincinnati, Ohio 45212 USA